- How a billion-in-sales marketer uses long copy to sell commodity items at 8-10 times the price of his competition.
- The consultant who walked into a big bank’s headquarters with a winning ad written 14 years earlier. Both the bank and the consultant wrote themselves instant 7-figure checks.
- The publishing company which thrived during the last recession (while rescuing countless businesses from receivership.)
- The 5-word pre-head that routinely bumps space ad response by 50%.
- How this cosmetics manufacturer uses a ‘phantom ingredient’ to charge unheard of prices…while customers happily line up.
- The broke self-publisher who dared challenge a giant publishing house…and became a three time best-selling-author.
- How an 89-year-old advertising genius tripled the response to his offer with a testimonial from the world’s wealthiest man…who also happened to be dead.
- Two ways of writing fascinations which can turn a feeble direct response operation into a powerhouse.
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- 5 laws for building a bond of trust around your financial services product.
- 3 business models for taking your direct response company to $100 million per annum. If you know these three…you’re likely headed there.
- A billion-dollar-selling copywriter's coupon language which often doubles response.
- The surest formula for creating a correspondence school that pumps out money for decades.
- 2 almost foolproof techniques for 'little guys' to consistently steal ad space for 50%-80% off quoted rates.
- How the amazing copywriter with 'no style' outsells everyone else by many multiples.
- The most reliable way of selling one million copies of a $12.95 book…using only one step advertising.
- Centimillionaire's two-step secret: a dirt cheap envelope that crushes everything else in 2008.
- 'The hook’ savvy financial planners use to double their inquiries. Works even better in a bear market.
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